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Working On Sensitive Topics

Posted on : 05-04-2011 | By : Carol Gancia | In : Video Producer Chronicles, Video Technology

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If you’re a large American company with a serious and important message, where do you go to deliver your story? The answer used to be television, radio or the newspapers, but since the advent of web videos, the scale has shifted in favor of the internet.

While working full time as a video producer at Google, I had the opportunity to produce many cool videos about Google’s newest products and features which were all uploaded and shared on YouTube. Often, the more challenging ones were those that appeared simple enough to produce.

I worked with the Google Books team on a serious and straightforward video about a settlement agreement reached between Google and a broad class of authors and publishers who filed a lawsuit against them.  The video was uploaded and shared on YouTube, which gave people a chance to share the video with others through social networking sites, and provide feedback through comments, like buttons and video responses. I made an effort to keep the delivery simple, honest and straight to the point. No music, fancy shots and crazy editing. I thought the video was done tastefully and did a good job like a good press statement should. What do you think?

4 Million People Laughing

Posted on : 02-04-2011 | By : Carol Gancia | In : Funny Videos, Video Technology

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Have you seen Google’s April Fool’s Day joke about Gmail Motion and the humorous, absurd mime action of a mailman character demonstrating vision technology? In 3 days, it got over 4 million Youtube hits. Not bad for an April Fool’s Day joke. I can bet Google is working on this technology for real as we speak. In the meantime, enjoy our favorite search engine’s sense of humor.


Biz Tip #4: Tell A Story.

Posted on : 04-03-2011 | By : Carol Gancia | In : Biz Tips

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Ever wondered what it takes to create a successful video demo without breaking the bank?

You’re launching a new cloud-based product. You think it’s the next big thing to hit the competitive social media market. You know you need a product demo video to get people excited about it. And you want it to be better than the last one you did for your first release. What will make it better? You’re not quite sure.

My two cents. Think about all the amazing youtube videos you’ve shared with friends and colleagues in the last couple of years. Why did you like them so much that you had to share them? Was it because there was an amazing video transition that blew your mind during the first few seconds of playing it? Was it the music? Or, was it the special effects and animation in the middle? These are icing to the cake. Good to have once we have a great-tasting cake. The cake is your story. Telling a good story is key in keeping your viewers glued to the screen. Many a beginning video producer sometimes gets wrapped up in the icing. Gently remind them about what matters.

It’s always about the story.