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Future Made Of Glass

Posted on : 15-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos

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Technology is evolving so fast. These days, when we say “future,” we literally mean tomorrow. Leading specialty glass and ceramics manufacturer, Corning Incorporated, shares their vision of tomorrow in this video with almost 9 million views after just a month on YouTube. It’s refreshing to see how a company not built on the cloud sees how their products will be used by consumers and businesses of this and the next generation.

Video rules in Silicon Valley.

Posted on : 13-03-2011 | By : Carol Gancia | In : Inspiring Videos

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How do you make people interested in your latest product release? This is the million dollar question every marketing and sales executive in top Silicon Valley companies attempts to answer. The response is often a marketing campaign that includes social media and video. These days, a product simply cannot launch without a video. Gone are the days when traditional broadcast media is considered the main vehicle during national campaigns. Today, social media and video rule. Let’s take Google as an example.

In February, 2011, Silicon Valley business leader Google, Inc. released another cute little animation on their YouTube Channel about Google Apps Marketplace– so cute that it sparked my curiosity to “google” google apps marketplace. It worked! I am now a proud and satisfied user of the product. Check out the reason behind my new addiction.

The Making of “Dot”

Posted on : 12-03-2011 | By : Carol Gancia | In : Featured, Video Technology

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Aardman, a 4-time Oscar winning animation studio in the UK, assembled a small team of talented story-tellers, animators and engineers to celebrate an exciting new technology intended to help diagnose diseases like malaria, from blood samples in remote villages all over the world. The Nokia N8 mobile phone and a CellScope attachment was used to shoot a charming, teeny-tiny film called “Dot.”

Meet Tiny Dot, the 9-millimeter character who goes on a magical adventure in the film. Because the creators could not manipulate the character’s body parts due to its miniscule size, they had to create 17 molds of the same character in different positions. A lot of high detail work and long hours were spent creating this film. They averaged 4 seconds of completed animation work per day. The storyline is simple but compelling. The result: a film with over 2 million views on YouTube after only six months.

As they say in the film, oftentimes, it’s not the technology. It’s what you do with it. Watch as the Aardman team shares the story behind the making of “Dot.”

‘Haven’t seen the film yet? Check out this story.

World’s Smallest Stop Motion Animation Character

Posted on : 11-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos, Video Technology

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Imagine this. A 9-millimeter character 1/5 the size of your pinky being filmed in an animation studio in Bristol, UK. Pretty amazing, right? But wait. There’s more to the story than just its cool factor.

In 2010, Nokia teamed up with Professor Fletcher who built CellScope, a microscopic attachment to the Nokia NS 12-megapixel smart phone. The idea behind combining these two technologies is to capture images of blood samples in far-flung places that cannot easily be reached by laboratory technicians. They had a noble mission and wanted to celebrate the possibilities of this new technology. They decided to pose a challenge to a well-known animation studio in England.

The goal: To produce the world’s smallest film. The challengers: Aardman film and television animation studios in Bristol, UK.
The result: Tiny Dot and her magical world unfolding before your eyes through this charming, teeny-tiny film called “Dot.”  Watch and enjoy!

Ever wondered how this small wonder of a film was made? Check out this article.

Biz Tip #1: Keep It Simple.

Posted on : 01-03-2011 | By : Carol Gancia | In : Biz Tips

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You’re running a tech start-up. You just received your first or second wave of funding. You decide to use a portion of it to revamp your website and create a professional-looking video demo.

As you plan the concept and structure behind these two important elements to your marketing campaign, you get excited. You want it to make the strongest impact possible as it’s often a customer’s first exposure to your branding. You think about the many bells and whistles you can add to your site and video idea to maximize its impact. As you go through the brainstorming process, try to remember that your site visitors and viewers are inundated with loads of information on the web. They often do not have time to sift through the cool and hip layers of packaging we sometime think of doing. Capture their attention quickly and deliver the message before losing them. Three words. Keep it simple.

Technology has advanced so rapidly in the last 20 years but the same old principles apply to much of what we do. Keeping your video and website simple still makes for a successful campaign.

Remember. More is not better. More often than not, it is just clutter.