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Choose Your Own Promo Video Adventure

Posted on : 16-02-2011 | By : Carol Gancia | In : Video Technology

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Imagine creating a promotional video that allows the viewer to choose how it will end. I grew up reading the then popular “Choose Your Own Adventure” books over and over, exhausting every possibility from the multitude of choices given at every other page turn. When I saw this popular YouTube video by Tipp-Ex– a brand of correction fluid popular throughout Europe, watching it brought back a lot of fond childhood memories. Tipp-Ex’s video producer used a special video algorithm that allows readers to type a verb to complete a sentence located on top of the video screen. This action generates an appropriate and endearing video response from the video actors. I don’t want to spoil the fun and give too much away, so check out the different endings when you get the chance. It’s a hoot!

Customers Can Tell The Difference.

Posted on : 11-12-2010 | By : Carol Gancia | In : Featured, Video Producer Chronicles

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Once upon a time, some segments of your video audience could not tell the difference between well-produced and amateur promotional videos. There just weren’t enough promotional videos, video demos and sizzle reels showing up on their inbox and search results. Today, promotional videos are everywhere.  Thanks to YouTube, Vimeo, Brightcove and other professional video distribution platforms, people can now tell the difference.

The days of producing tech videos that look like they were shot by your high school classmate are losing their appeal. People are realizing that well-produced videos do one important thing. It helps the audience focus on the message and not the jarring cuts, low lighting level, shaky shots and out-of-control music that’s a few decibels higher than what’s legal.

Check out this promotional video produced to introduce Adwords Call Metrics to mid-sized and large businesses. Google wanted the video to be “googley,” professional and appealing to their target audience.

I, along with colleagues and friends Jesse Eisenhardt and  Anders Osterballe went all over the bay area, filming in Downtown San Francisco, Downtown San Jose, Mountain View and Brisbane. Shot on a Canon7D and animated using Adobe AfterEffects by Manuel Abady, this project was a lot of fun to work on. It is used as a main launch support vehicle for Google’s new product: Adwords Call Metrics. Adwords assigns a phone number to your online business campaign which allows you to track the success of each campaign through the call results.

Curious about production, the talent or anything at all? Drop us a line.

Keeping It Local

Posted on : 09-06-2010 | By : Carol Gancia | In : Video Producer Chronicles

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I love technology and enjoy supporting entrepreneurs! I produced this video late last year, and it remains to be one of my favorite projects. It’s called “Local Places For Mobile.”

This mobile application feature lets you star search results on Google maps in your computer and have them automatically show up on your smartphone. It also lets you conveniently search local businesses on your phone.  Check out this charming video with Josh, product manager for Google Mobile Local Search.