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Connecting People… Then And Now

Posted on : 03-04-2011 | By : Carol Gancia | In : Funny Videos, Latest Tech News-Reuters

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How old were you when cell phones first entered the mainstream market? I remember how important I felt carrying a Motorola DynaTAC 8000X around at work. It was 1993. I was so excited about landing my first job as a journalist. My company gave us a few promotional units to try from Motorola.

The cream-colored unit was about 6 to 7 inches high… and that’s not counting the detachable, long, black antenna that came with it. My phone was thick and heavy enough that you’d need both hands to hold it. The battery lasted about 40 minutes. 40 important minutes and I loved it! How times have changed. Today, cell phones are as ubiquitous as a wallet in someone’s pocket.

Check out this endearing little video ad from India featuring Motorolla StarTac, the next iteration after my trusty DynaTAC.

Biz Tip #1: Keep It Simple.

Posted on : 01-03-2011 | By : Carol Gancia | In : Biz Tips

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You’re running a tech start-up. You just received your first or second wave of funding. You decide to use a portion of it to revamp your website and create a professional-looking video demo.

As you plan the concept and structure behind these two important elements to your marketing campaign, you get excited. You want it to make the strongest impact possible as it’s often a customer’s first exposure to your branding.¬†You think about the many bells and whistles you can add to your site and video idea to maximize its impact. As you go through the brainstorming process, try to remember that your site visitors and viewers are inundated with loads of information on the web. They often do not have time to sift through the cool and hip layers of packaging we sometime think of doing. Capture their attention quickly and deliver the message before losing them. Three words. Keep it simple.

Technology has advanced so rapidly in the last 20 years but the same old principles apply to much of what we do. Keeping your video and website simple still makes for a successful campaign.

Remember. More is not better. More often than not, it is just clutter.