Featured Posts

Inspiring Marketing Stories Rss

Working On Sensitive Topics

Posted on : 05-04-2011 | By : Carol Gancia | In : Video Producer Chronicles, Video Technology

Tags: , , ,


If you’re a large American company with a serious and important message, where do you go to deliver your story? The answer used to be television, radio or the newspapers, but since the advent of web videos, the scale has shifted in favor of the internet.

While working full time as a video producer at Google, I had the opportunity to produce many cool videos about Google’s newest products and features which were all uploaded and shared on YouTube. Often, the more challenging ones were those that appeared simple enough to produce.

I worked with the Google Books team on a serious and straightforward video about a settlement agreement reached between Google and a broad class of authors and publishers who filed a lawsuit against them.  The video was uploaded and shared on YouTube, which gave people a chance to share the video with others through social networking sites, and provide feedback through comments, like buttons and video responses. I made an effort to keep the delivery simple, honest and straight to the point. No music, fancy shots and crazy editing. I thought the video was done tastefully and did a good job like a good press statement should. What do you think?

“Look, Ma! No Hands” at Botsquare

Posted on : 02-04-2011 | By : Carol Gancia | In : Video Producer Chronicles, Video Technology

Tags: , , , , , ,


One of the perks of producing videos for tech start-ups is the excitement of trying out the latest technology before it hits the market. We had great fun working with Botsquare, a new vision technology start-up based in Menlo Park, California. We absolutely loved using neat hand gestures to play, pause, rewind and forward our favorite Hulu movies and iTunes music. We are so excited about the possibilities of this new technology and are psyched about the opportunity to work on a cool promotional video with Botsquare. Our lean and mean Layaco Media team: Carol Gancia – Producer/Director/Editor, Daniel Ogawa – Writer, Andrew Bender – Cinematographer, Anders Osterballe – Gaffer, Bradley Johnson – Gaming Engineer by day/Actor by night, Navneet Dalal & Priyanka Rana – our fab clients and fabulous provider of all the props used during the shoot.

Finally. No more popcorn debris and greasy fingerprints on my keyboard whenever I watch my favorite movie online! Let us know what you think.

Who doesn’t love filming food?

Posted on : 28-03-2011 | By : Carol Gancia | In : Video Producer Chronicles


I worked as a producer for two food-related shows in San Francisco for a couple years. It was a pretty amazing experience learning about how the back kitchen works in a real restaurant and during the filming of a cooking show. It’s been a while since my last food-related project. I missed it so much I decided I wanted to do more.

I recently directed and filmed a web video about gourmet french delicacies with Cloutandabout.com. We got a chance to learn how artisan sausages and pates were made. This company called Fabrique Delices also made truffle butter among other tasty gourmet delights. After 26 years in business, they had everything down to a science and an art. Backed up by a small but efficient manufacturing plant with over 10 people lovingly working with machines to create special French delicacies for an upscale market, they produced boxes of products shipped out to major airlines, hotels, restaurants and gourmet markets.

We interviewed the three dedicated artisans and businessmen behind the brand. Check back for the feature video on Fabrique Delices soon.

Where Video Producers Go In April

Posted on : 27-03-2011 | By : Carol Gancia | In : Video Producer Chronicles, Video Technology

Tags: , , ,


I like filling up on the latest TV and video technology and exploring how I can offer it to my favorite tech clients. I also always try to pick up a few tips here and there for an efficient production work flow. The smoother the work flow, the better experience my clients and production team will have.

I first heard about the National Association of Broadcasters or N.A.B. Convention in 1995.

Photo by Bryan Wilson

“You have to go at least once,” this is what senior media colleagues used to tell me back when I was 23 with only 2 years of media experience. I was excited about learning more and meeting other people like me from all over. It would have been a great way to network and educate myself about the latest technology advances in my industry. Somehow, it took 14 media-filled years before I finally came to visit, and when I did, my whole idea of media globalization changed. It was April, 2009. Everyone was there, from your media executive in rural mid-America to your news anchor in far-flung Asian and African cities, listening to talks, participating in workshops and sharing their own experiences about working in their part of the world.  After that trip, I endearingly decided to call it the international video producer’s journey of a lifetime.

N.A.B. is the premiere trade association of broadcasters all over the world. It started in 1922 and represents more than 900 television stations and almost 5,000 radio stations. It also speaks in conjunction with, and on behalf of major broadcasting networks in the United States, and represents the interests, both domestic and international, of 7,500 members from the radio and television industry. Headquartered in Washington DC, they are very influential in shaping the American and International media landscape.

This April, video professionals from all over the world will pack their bags, fly, drive and walk once again to the biggest television, video and radio convention in the world. Hotels, restaurants and pedestrian bridges in Las Vegas will be jammed with camera people, editors, filmmakers, TV and radio journalists, TV engineers, media marketing professionals and media corporation executives all excited about the latest tech buzz in the TV, radio and video world. I’m excited to be one of them.

Check out our post about the 2011 NAB conference event soon.

Inspiring Documentary Shorts on Ripplemakers.TV

Posted on : 16-03-2011 | By : Carol Gancia | In : Inspiring Videos, Video Producer Chronicles

Tags: , , , ,


I produce promotional videos for a living. I love what I do but once in a while, I work on personal video projects that allow me to just let my own voice be heard. I started Ripplemakers.TV in late 2010 as an outlet for my creative energies. I love inspiring and motivating people to go beyond their perceived limits. Ripplemakers.TV is home to “Ripple,” a TV show consisting of documentary shorts about people who cause a positive ripple effect in the community. Our “Ripple” webisodes have had a total of over 52,000 YouTube views  with just 5 stories uploaded since July, 2010. Because of “Ripple’s” success, Ripplemakers.TV has attracted other filmmaker friends from all over the world to contribute stories from their own communities. Manila, Philippines was our first global contribution in January 2011, followed by Vancouver and Australia in April and May.

Check out our latest “Ripple” trailer and let us know what you think.

To watch complete “Ripple” webisodes, visit Ripplemakers.TV.


Customers Can Tell The Difference.

Posted on : 11-12-2010 | By : Carol Gancia | In : Featured, Video Producer Chronicles

Tags: , , ,


Once upon a time, some segments of your video audience could not tell the difference between well-produced and amateur promotional videos. There just weren’t enough promotional videos, video demos and sizzle reels showing up on their inbox and search results. Today, promotional videos are everywhere.  Thanks to YouTube, Vimeo, Brightcove and other professional video distribution platforms, people can now tell the difference.

The days of producing tech videos that look like they were shot by your high school classmate are losing their appeal. People are realizing that well-produced videos do one important thing. It helps the audience focus on the message and not the jarring cuts, low lighting level, shaky shots and out-of-control music that’s a few decibels higher than what’s legal.

Check out this promotional video produced to introduce Adwords Call Metrics to mid-sized and large businesses. Google wanted the video to be “googley,” professional and appealing to their target audience.

I, along with colleagues and friends Jesse Eisenhardt and  Anders Osterballe went all over the bay area, filming in Downtown San Francisco, Downtown San Jose, Mountain View and Brisbane. Shot on a Canon7D and animated using Adobe AfterEffects by Manuel Abady, this project was a lot of fun to work on. It is used as a main launch support vehicle for Google’s new product: Adwords Call Metrics. Adwords assigns a phone number to your online business campaign which allows you to track the success of each campaign through the call results.

Curious about production, the talent or anything at all? Drop us a line.


Posted on : 12-10-2010 | By : Carol Gancia | In : Video Producer Chronicles

Tags: , , ,


A few explosive letters welcoming you to my site in the eeriest possible way. I’m Carol Gancia, a San Francisco Bay Area video and television producer.

Recently, news broke about the coal mining blast that took the lives of West Virginia miners. This video post is my small contribution to raise awareness on an issue that may not cross our minds when we switch on our lights, run our dishwashers and adjust our heater thermostat– all these, while using our precious coal resource. We filmed and edited this video in October, 2009.  The issue is alive and haunting West Virginia and the rest of the country to this day.

YouTube Shoot: Behind The Scenes

Posted on : 08-07-2010 | By : Carol Gancia | In : Video Producer Chronicles

Tags: , ,


SIX glorious hours in the SF bay area sun for six gorgeous shots of our talented soccer player. A few days later, we worked with hand models and shiny new phones as fingers clicked on buttons, scrolled on pages and swiped on screens. This video, with original musical scoring, a fun concept and punchy editing, was a lot of fun to produce! Check out the final piece.



Keeping My Chops Up

Posted on : 21-06-2010 | By : Carol Gancia | In : Video Producer Chronicles

Tags: , ,


I enjoy being part of local video competitions. It keeps my chops up. It can also be a great opportunity to meet amazing people in the community.

Artsopolis, a local arts organization in Silicon Valley, launched a filmmaking competition in early 2010. They paired participating filmmakers with local artists in San Jose. The filmmakers produced a 90-second film promoting the local artists assigned to them, within a set period. After completing the film, they emailed all of their friends and colleagues the link to the voting site. Suffice it to say I didn’t have a network large enough to win my film the most number of votes. I did get lucky enough to produce a story about a wonderful non-profit group called Community School for Music and Arts or CSMA in Mountain View, CA. Today, the wonderful people behind the organization continue to be part of my life. And I will always be grateful.

My video entry to the Artsopolis Silicon Valley Artshots 2010 Competition is posted below.

Keeping It Local

Posted on : 09-06-2010 | By : Carol Gancia | In : Video Producer Chronicles

Tags: , , , ,


I love technology and enjoy supporting entrepreneurs! I produced this video late last year, and it remains to be one of my favorite projects. It’s called “Local Places For Mobile.”

This mobile application feature lets you star search results on Google maps in your computer and have them automatically show up on your smartphone. It also lets you conveniently search local businesses on your phone.  Check out this charming video with Josh, product manager for Google Mobile Local Search.