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Video to Empower the Entrepreneur

Posted on : 18-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos

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I have been an entrepreneur since 1995. It is a big part of who I am. Like many among 20 million American entrepreneurs, running my own company gives me a natural high that I can never get working for someone else. I have built 3 successful businesses since I was 23. Two of the three ventures cater to fellow entrepreneurs and businesses. I love supporting my own community, so you can imagine my surprise when I found out that the United States did not have an official day for Entrepreneurs– until recently.

In May, 2009, Grasshopper Group, a virtual phone system business, created an inspirational video meant to remind aspiring and existing entrepreneurs about the virtues of dreaming big and thinking that anything is possible with hard work, ambition and tenacity. In May, 2010, they decided to start a petition in partnership with the Kauffman Foundation to have a National Entrepreneurs’ Day. Six months later, President Barack Obama declared November 19 National Entrepreneurs’ Day.

Check out this inspirational video that played a big role during the campaign. An oldie but goodie.

Guerilla Style Video Demo

Posted on : 16-03-2011 | By : Carol Gancia | In : Inspiring Videos

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We all want to shave off a few hundred or even thousand dollars here and there when launching our ad campaign for our businesses. With user-generated content entertaining a growing online audience, many have been inspired in the last couple of years to either create their own promotional videos or turn to people who claim they can do a great job for $2,000 or less– all included.  Putting your name and product out there through a video is always a good idea in spite of any creative and technical limitations of a super low or no budget project. If you can’t afford it yet and you think you’re crafty enough, make your own. It’s a start. Once you have a bit more room in your budget, go ahead and hire the best video producer you can afford. Your customers will reward you.

Check out this simple but effective video from Dropbox.com about “your magic pocket” for inspiration.


Inspiring Documentary Shorts on Ripplemakers.TV

Posted on : 16-03-2011 | By : Carol Gancia | In : Inspiring Videos, Video Producer Chronicles

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I produce promotional videos for a living. I love what I do but once in a while, I work on personal video projects that allow me to just let my own voice be heard. I started Ripplemakers.TV in late 2010 as an outlet for my creative energies. I love inspiring and motivating people to go beyond their perceived limits. Ripplemakers.TV is home to “Ripple,” a TV show consisting of documentary shorts about people who cause a positive ripple effect in the community. Our “Ripple” webisodes have had a total of over 52,000 YouTube views  with just 5 stories uploaded since July, 2010. Because of “Ripple’s” success, Ripplemakers.TV has attracted other filmmaker friends from all over the world to contribute stories from their own communities. Manila, Philippines was our first global contribution in January 2011, followed by Vancouver and Australia in April and May.

Check out our latest “Ripple” trailer and let us know what you think.

To watch complete “Ripple” webisodes, visit Ripplemakers.TV.


Future Made Of Glass

Posted on : 15-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos

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Technology is evolving so fast. These days, when we say “future,” we literally mean tomorrow. Leading specialty glass and ceramics manufacturer, Corning Incorporated, shares their vision of tomorrow in this video with almost 9 million views after just a month on YouTube. It’s refreshing to see how a company not built on the cloud sees how their products will be used by consumers and businesses of this and the next generation.

Animating for a Cause

Posted on : 14-03-2011 | By : Carol Gancia | In : Inspiring Videos



I love animation. I wish more clients would ask for it. It takes a painstakingly long time to make but the results can be long-lasting and memorable when anchored by a wonderful story. Here’s a touching animation piece made for the Monterey Bay Aquarium by a San Francisco Bay Area company called Free Range Studios. Entitled “Change For The Oceans,” the animation is part of an awareness campaign for the environment.

Video rules in Silicon Valley.

Posted on : 13-03-2011 | By : Carol Gancia | In : Inspiring Videos

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How do you make people interested in your latest product release? This is the million dollar question every marketing and sales executive in top Silicon Valley companies attempts to answer. The response is often a marketing campaign that includes social media and video. These days, a product simply cannot launch without a video. Gone are the days when traditional broadcast media is considered the main vehicle during national campaigns. Today, social media and video rule. Let’s take Google as an example.

In February, 2011, Silicon Valley business leader Google, Inc. released another cute little animation on their YouTube Channel about Google Apps Marketplace– so cute that it sparked my curiosity to “google” google apps marketplace. It worked! I am now a proud and satisfied user of the product. Check out the reason behind my new addiction.

World’s Smallest Stop Motion Animation Character

Posted on : 11-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos, Video Technology

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Imagine this. A 9-millimeter character 1/5 the size of your pinky being filmed in an animation studio in Bristol, UK. Pretty amazing, right? But wait. There’s more to the story than just its cool factor.

In 2010, Nokia teamed up with Professor Fletcher who built CellScope, a microscopic attachment to the Nokia NS 12-megapixel smart phone. The idea behind combining these two technologies is to capture images of blood samples in far-flung places that cannot easily be reached by laboratory technicians. They had a noble mission and wanted to celebrate the possibilities of this new technology. They decided to pose a challenge to a well-known animation studio in England.

The goal: To produce the world’s smallest film. The challengers: Aardman film and television animation studios in Bristol, UK.
The result: Tiny Dot and her magical world unfolding before your eyes through this charming, teeny-tiny film called “Dot.”  Watch and enjoy!

Ever wondered how this small wonder of a film was made? Check out this article.