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Video to Empower the Entrepreneur

Posted on : 18-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos

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I have been an entrepreneur since 1995. It is a big part of who I am. Like many among 20 million American entrepreneurs, running my own company gives me a natural high that I can never get working for someone else. I have built 3 successful businesses since I was 23. Two of the three ventures cater to fellow entrepreneurs and businesses. I love supporting my own community, so you can imagine my surprise when I found out that the United States did not have an official day for Entrepreneurs– until recently.

In May, 2009, Grasshopper Group, a virtual phone system business, created an inspirational video meant to remind aspiring and existing entrepreneurs about the virtues of dreaming big and thinking that anything is possible with hard work, ambition and tenacity. In May, 2010, they decided to start a petition in partnership with the Kauffman Foundation to have a National Entrepreneurs’ Day. Six months later, President Barack Obama declared November 19 National Entrepreneurs’ Day.

Check out this inspirational video that played a big role during the campaign. An oldie but goodie.

Future Made Of Glass

Posted on : 15-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos

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Technology is evolving so fast. These days, when we say “future,” we literally mean tomorrow. Leading specialty glass and ceramics manufacturer, Corning Incorporated, shares their vision of tomorrow in this video with almost 9 million views after just a month on YouTube. It’s refreshing to see how a company not built on the cloud sees how their products will be used by consumers and businesses of this and the next generation.

The Making of “Dot”

Posted on : 12-03-2011 | By : Carol Gancia | In : Featured, Video Technology

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Aardman, a 4-time Oscar winning animation studio in the UK, assembled a small team of talented story-tellers, animators and engineers to celebrate an exciting new technology intended to help diagnose diseases like malaria, from blood samples in remote villages all over the world. The Nokia N8 mobile phone and a CellScope attachment was used to shoot a charming, teeny-tiny film called “Dot.”

Meet Tiny Dot, the 9-millimeter character who goes on a magical adventure in the film. Because the creators could not manipulate the character’s body parts due to its miniscule size, they had to create 17 molds of the same character in different positions. A lot of high detail work and long hours were spent creating this film. They averaged 4 seconds of completed animation work per day. The storyline is simple but compelling. The result: a film with over 2 million views on YouTube after only six months.

As they say in the film, oftentimes, it’s not the technology. It’s what you do with it. Watch as the Aardman team shares the story behind the making of “Dot.”

‘Haven’t seen the film yet? Check out this story.

World’s Smallest Stop Motion Animation Character

Posted on : 11-03-2011 | By : Carol Gancia | In : Featured, Inspiring Videos, Video Technology

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Imagine this. A 9-millimeter character 1/5 the size of your pinky being filmed in an animation studio in Bristol, UK. Pretty amazing, right? But wait. There’s more to the story than just its cool factor.

In 2010, Nokia teamed up with Professor Fletcher who built CellScope, a microscopic attachment to the Nokia NS 12-megapixel smart phone. The idea behind combining these two technologies is to capture images of blood samples in far-flung places that cannot easily be reached by laboratory technicians. They had a noble mission and wanted to celebrate the possibilities of this new technology. They decided to pose a challenge to a well-known animation studio in England.

The goal: To produce the world’s smallest film. The challengers: Aardman film and television animation studios in Bristol, UK.
The result: Tiny Dot and her magical world unfolding before your eyes through this charming, teeny-tiny film called “Dot.”  Watch and enjoy!

Ever wondered how this small wonder of a film was made? Check out this article.

Customers Can Tell The Difference.

Posted on : 11-12-2010 | By : Carol Gancia | In : Featured, Video Producer Chronicles

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Once upon a time, some segments of your video audience could not tell the difference between well-produced and amateur promotional videos. There just weren’t enough promotional videos, video demos and sizzle reels showing up on their inbox and search results. Today, promotional videos are everywhere.  Thanks to YouTube, Vimeo, Brightcove and other professional video distribution platforms, people can now tell the difference.

The days of producing tech videos that look like they were shot by your high school classmate are losing their appeal. People are realizing that well-produced videos do one important thing. It helps the audience focus on the message and not the jarring cuts, low lighting level, shaky shots and out-of-control music that’s a few decibels higher than what’s legal.

Check out this promotional video produced to introduce Adwords Call Metrics to mid-sized and large businesses. Google wanted the video to be “googley,” professional and appealing to their target audience.

I, along with colleagues and friends Jesse Eisenhardt and  Anders Osterballe went all over the bay area, filming in Downtown San Francisco, Downtown San Jose, Mountain View and Brisbane. Shot on a Canon7D and animated using Adobe AfterEffects by Manuel Abady, this project was a lot of fun to work on. It is used as a main launch support vehicle for Google’s new product: Adwords Call Metrics. Adwords assigns a phone number to your online business campaign which allows you to track the success of each campaign through the call results.

Curious about production, the talent or anything at all? Drop us a line.