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Working On Sensitive Topics

Posted on : 05-04-2011 | By : Carol Gancia | In : Video Producer Chronicles, Video Technology

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If you’re a large American company with a serious and important message, where do you go to deliver your story? The answer used to be television, radio or the newspapers, but since the advent of web videos, the scale has shifted in favor of the internet.

While working full time as a video producer at Google, I had the opportunity to produce many cool videos about Google’s newest products and features which were all uploaded and shared on YouTube. Often, the more challenging ones were those that appeared simple enough to produce.

I worked with the Google Books team on a serious and straightforward video about a settlement agreement reached between Google and a broad class of authors and publishers who filed a lawsuit against them.  The video was uploaded and shared on YouTube, which gave people a chance to share the video with others through social networking sites, and provide feedback through comments, like buttons and video responses. I made an effort to keep the delivery simple, honest and straight to the point. No music, fancy shots and crazy editing. I thought the video was done tastefully and did a good job like a good press statement should. What do you think?

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