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Choose Your Own Promo Video Adventure

Posted on : 16-02-2011 | By : Carol Gancia | In : Video Technology

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Imagine creating a promotional video that allows the viewer to choose how it will end. I grew up reading the then popular “Choose Your Own Adventure” books over and over, exhausting every possibility from the multitude of choices given at every other page turn. When I saw this popular YouTube video by Tipp-Ex– a brand of correction fluid popular throughout Europe, watching it brought back a lot of fond childhood memories. Tipp-Ex’s video producer used a special video algorithm that allows readers to type a verb to complete a sentence located on top of the video screen. This action generates an appropriate and endearing video response from the video actors. I don’t want to spoil the fun and give too much away, so check out the different endings when you get the chance. It’s a hoot!

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