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Customers Can Tell The Difference.

Posted on : 11-12-2010 | By : Carol Gancia | In : Featured, Video Producer Chronicles

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Once upon a time, some segments of your video audience could not tell the difference between well-produced and amateur promotional videos. There just weren’t enough promotional videos, video demos and sizzle reels showing up on their inbox and search results. Today, promotional videos are everywhere.  Thanks to YouTube, Vimeo, Brightcove and other professional video distribution platforms, people can now tell the difference.

The days of producing tech videos that look like they were shot by your high school classmate are losing their appeal. People are realizing that well-produced videos do one important thing. It helps the audience focus on the message and not the jarring cuts, low lighting level, shaky shots and out-of-control music that’s a few decibels higher than what’s legal.

Check out this promotional video produced to introduce Adwords Call Metrics to mid-sized and large businesses. Google wanted the video to be “googley,” professional and appealing to their target audience.

I, along with colleagues and friends Jesse Eisenhardt and  Anders Osterballe went all over the bay area, filming in Downtown San Francisco, Downtown San Jose, Mountain View and Brisbane. Shot on a Canon7D and animated using Adobe AfterEffects by Manuel Abady, this project was a lot of fun to work on. It is used as a main launch support vehicle for Google’s new product: Adwords Call Metrics. Adwords assigns a phone number to your online business campaign which allows you to track the success of each campaign through the call results.


Curious about production, the talent or anything at all? Drop us a line.

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